Cool Cats - play-to-earn NFT project
Cool Cats is one of the biggest NFT projects out there…
But are we underestimating how much BIGGER this could get?
A global brand, play-to-earn gaming and a built-in economy...
Let’s go deep.
#3 Cool Cats
Meet the project that wants to create the “Hello Kitty of the blockchain.”
What are Cool Cats (NFT project)?
9,999 unique cartoon cats with different traits and features.
Art by Clon
Visit the official website
See the collection on OpenSea
Just like we did with Doodles and Deadfellaz, let’s start with the characters and rare traits…
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Cool Cats traits
Special 1/1s
There are 9 special edition hidden cats. They were created by Clon and co-founder Xtremetom without telling anyone else. There’s only one of each cat.
Upside down
Special zombie
Skeleton
Robot
Lucky
Demon
Celestial
Angel
Alien
In case you’re wondering, Sighduck has the demon. Andrew Wang has the upside down cat.
Tier / background
Important: This isn't just a pretty background! Each tier has a different points system… which will soon lead to a form of rewards (more on that later).
Exotic 2 (148)
Exotic 1 (499)
Classy 2 (747)
Classy 1 (992)
Wild 2 (1241)
Wild 1 (1743)
Cool 1 (1979)
Cool 2 (2584)
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Special TV Faces
Some Cool Cats use the TV screen to showcase other artwork on the TV screen. Love this.
TVface noisesignal (19)
TVface 404 (20)
TVface bobross (21)
TVfacexp (25)
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Hats
Astro fishbowl (45)
Knight black (50)
Deepsea orange (51)
Costume frog (51)
Costume dragon (51)
Deepsea bronze (52)
Crown fire (58)
Afro rainbow unicorn (58)
Crown gold (61)
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Shirts
Gorilla (45)
Knight black (52)
Deeps orange (54)
Mononoke (55)
Costume dragon (56)
Cowboy brown (57)
Combat green (57)
Robe king (59)
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Matching Cats
This is where things get interesting. You can match the outfits by combining shirts and hats. But it’s very rare, creating even more limited-edition cats.
4 full cowboys
2 ninja blacks
3 pirate blacks
3 Deepsea orange
See if you can find any others!
Collaborations
Cool Cats have partnered with some of the best artists in the space to create even more editions.
Cool Hans beanie
Ghxsts
Milk!
Deadfellaz
NFTYCat
Skull Cat
The Cool Cats Team
If you’re investing in a project, you’re also investing in the team. The Cool Cats team are incredibly active and open with the community. They host a town hall every Friday to keep everyone updated.
Clon - artist
Clon
Cool Cats was (maybe?) the first pfp project with a real artist behind it.
Clon had the idea for ‘Blue cat’ years ago.
I’m always bullish on founders that have pursued their craft for years before.
Check out this tweet. Back in 2015, Clon was selling cartoon cats at a small fair. Now he's on a billboard in Times Square.
More about the art
Clon often talks about the idea of striking a balance between ‘cool’ and ‘cute.’
With Cool Cats, he struck the perfect balance to take Cool Cats mainstream.
It’s family friendly, appeals to all demographics.
The ‘Hello Kitty of the blockchain’? Yeah I can see it.
Meet the new Cool Cats CEO
Cools Cats just hired a CEO, Chris Hassett.
He previously founded a gaming company called Uproar (and took it public).
They also hired a Head of Game Development - Mylan
In case you hadn’t guessed, Cool Cats is going all-in on gaming. Let's dive into this more...
Cool Pets: play-to-earn?
Cool Pets is the next big innovation for the project (and the introduction of play-to-earn gaming)
Launches in January 2022.
19,999 Cool Pets NFTs
9,999 for existing holders, 10k newly minted.
Each pet will have one of four different elements: fire, water, grass and air.
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The gaming element
You can evolve and grow your pet from egg to ‘final form’
You have to interact with it and give items to grow.
It will take 150 items to grow into its final form.
It’s like a tamagotchi!
$MILK: The Cool Cats currency
If you’re a Cool Cats holder, you’ll soon begin earning $MILK.
Remember the background tiers from before? Now it comes into play.
The higher ‘tier’ of Cool Cat, the more $MILK you earn passively.
The exotic 2 (yellow background) tier earns 1400 $MILK per day.
How can you spend it?
You can purchase Cool Pets items
Battle chests
Quest items
Lots of other things in the future Cool Cats universe.
They're creating a native in-game economy with passive income, payments and play-to-earn elements.
Cooltopia
You can also earn $MILK by completing quests in the world of Cooltopia.
Each quest has a different 'rarity' level.
The more rare the quest, the more $MILK you earn.
All of this takes place in a world called ‘Cooltopia’ and Sapphire Town.
Is this play-to-earn?
This could be the next evolution of play-to-earn games like Axie Infinity.
But even better, it's built on top of a strong community foundation.
With the launch of Cool Pets, you can see the bigger picture and trajectory of this project. The team has hired gaming experts to run the business and bolted on huge gamefi incentives.
I think this will be huge.
A global brand
In addition to gaming, the team are also talking about merch, licensing, movies etc.
This is one of those projects that could be a mainstream brand.
Who else to follow?
Some accounts that helped me out or that I learned from through this report.
Community
The Cool Cats community is awesome and friendly. I think it’s because the whole project has grown organically.
Cool Cats originally listed with no hype at 0.06 ETH and it didn’t sell out. They lowered to 0.02 ETH and slowly built from there.
It’s not a community of whales and flippers.
The team gave back 20% of all initial sales to a community fund.
Now they hire people from within the community and chat in the Discord every day.
It's hard to fake this kind of organic community.
What do you own? IP and Copyright
You own all the copyright to your Cool Cat NFT and its image.
You can monetise it however you like.
This is similar to the Deadfellaz license and BAYC license.
But you can’t create a new project using the exact Cool Cats artwork.
Creative derivatives are okay. Exact replications are not.
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Market stats 📈
Floor: 14.85 ETH (~$36k)
Unique owners: 5.2k
Volume: 76.4k
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Final thoughts?
Cool Cats are already one of the 'blue chip' NFT projects.
But their ambition is way beyond a simple 10k pfp project.
Cool Cats could be the next big play-to-earn phenomenon.
And beyond that, a global household brand? Maybe.
We like the cats!
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Thanks for reading
If you like this report, please share it with others. And feel free to hit reply or reach out on Twitter to say hi. Let me know what projects you want to see in the future.
See you next week!
Kaspar